Targeting, or fine pointing. One of the most important preliminary work for any media marketing campaign is to define the target audience of consumers, that is, people who have offered information to the maximum likely be very interesting. Such "guidance" to potentially interested in marketing slang is called target (target - (en) target goal). Using targeted to get some assurance that the amount of money and time resources invested, say, to organize a campaign on TV, will not be lost in vain. A classic example of targeted advertising on TV is washing powders and soaps during melodramaticheskih series. Recent captured housewives to the screen, that is most interested in buying cleaning products group. As a result, these films are known as soap operas. seo advice is essentially the same campaign that functions in accordance with the standard rules. However, the marketing work on the Internet has brought to the theory promo some specific features. For example, the target in this context is closely related to the notion of semantic core site. The kernel is a typical queries target site in percentage terms. At the semantic kernel based optimization of web pages. But to correct a set of key words and phrases must carry out the provision and analysis of the target audience, which is targeted to. And at this stage, success depends mainly on the "isolated" identify groups of potential visitors to the site (and for commercial projects, collusion and potential customers). That is a multitude of network users must provide suitable group of people to the maximum possible number of criteria. Virtually must now apply the age, sex and language targeting. No less important is the classification of academic and physical well-being. These factors, in turn, determine the number of secondary target, such as exposure to certain methods of advertising exposure, depending on the educational level and age, or economic activity online (welfare age). Incidentally, in addition to semantic and kernel optimization site search engine results targeted key to the success of any design solutions, filling content and the introduction of additional services. That is a result from the analysis of the target audience semantic core should provide a better match search criteria for positioning in the search results for thematic queries, and the most likely to meet the expectations of users. Standard qualitative ways of defining the target audience is a statistical studies and surveys. These are relatively simple in execution method. In the normal course of the mini-polls provide a rough estimate as visitors and preferences. However, consistent with a mini-interviews on various topics can be "covered" all of the characteristics of the audience. Even greater accuracy and completeness can be achieved by universal questionnaires. Statistical research is a much more serious approach to targeting, which was performed at a very different level. The studies must operate with complete statistics, to track refunds visitors during certain times. Collecting such data virtually impossible without analysis server log files (access_log). Analysis access_log file can be visually viewing records, or through a variety of specialized services and programs. Of the programs include a software module from the Log Analyzer software package to optimize and promote sites. In addition, it requires the installation of a multi-meter. The purpose of the work is an analysis of the routes and activities of visitors. Thus, if the study is not the main visitor (in the polls), and the site. If you know the impact on the user, the reaction to the latest possible to identify the target audience. Another way of defining the target audience and semantic analysis-kernel "of the" query, i.e. keywords associative associated with the selected topic-Rambler- Association. Wales Association is a special service Rambler, a reference to which is located just below form when displaying search results "We are also looking for :". It can be seen that search users in similar request themes and the audience. To do so, having received the results of the search for a particular word or phrase, you need to click on the link at the bottom "yet." The next page in a box on the left, a list of associations to seek combinations. Those combinations that are higher, farther associated with the request, as those below.