Blog-Living magazine and the alternative media The term "blog" is known to Internet users recently. In 1994, student Justin Hall, the first to keep a diary on the Internet. But has spoken it John Berger, it is in 1997 that's the word weblog, the Korean phrase logging the web ( "kept a diary on the Web"). Interest in online diaries or blogs in our country only gained industry. According to sociological research, only a third of the respondents knew what it is. For most familiar with the word, online diaries are the only means of entertainment. However, in recent times there are more ideas of living magazines. Blogs are increasingly seen as an alternative media. The first bloggers (people who are online diaries) began to function as free journalists during terrorist attacks in September 2001. Moreover, live journals have become a source of information for the "serious" media. New York authors online diaries have continued reporting from the scene, publish photos, eyewitness. The next step in the establishment of a blog, as a new media, is the war in Iraq. Since 2002, and to this day the United States Army soldiers describe in their journals zhivyh- experienced war. In 2004, online diaries seriously interested in media companies. TV, radio, newspapers and magazines are invited popular bloggers as a commentator. Moreover, in America, the most popular web logs could easily get journalistic accreditation to cover political or social events. Technorati estimates that the number of blogs is doubling every five months. Every day on the Internet appears about 75 thousand new Web pages daily, that is, on average, one site per second. A rapid popularization of living magazines can be attributed to the fact that it is quite effective and quick way to get up-to-date and exclusive information. Blogs are more likely to be copyrighted material and in the future it is building its electronic library, or even printed versions. To date, thousands of journalists viewed online diaries, as an opportunity to express their opinions freely without receiving so, unfortunately, financial compensation. But the media market is evolving in a direction that the situation could soon peremenitsya, and source of income to keep writing people will just blogs.